Although the true scale of the impact remains to be seen, there is no doubt that Brave Girls have already broken the mold and defied expectations. 20 The group released a digital single titled ' Deepened ' on February 16. And with their impressive purchasing power, I don't think other Kpop agencies could afford to dismiss the lessons presented here.įor an industry that seems to be turning back time by constantly debuting younger idols, Brave Girls has been a breath of fresh air for age diversity. After a -year hiatus, it was announced that Brave Girls would be making a comeback as a seven-member group, with two original members (Yoojin and Hyeran) and five new members (Minyoung, Youjoung, Eunji, Yuna, and Hayun). While funny, these are also clear signs of a growing fandom in an age demographic very much detached from what is conventional in Kpop. The group debuted in 2011, and the group was reorganized in 2016 with second-generation members Minyoung, Yujeong, Eunji, Yoona. She is a member of the girl group Brave Girls. There are funny examples such as 'How do I order a coffee truck?' and 'What is their bank account number so I can just send them money'. Age: 32 Nam Yu Jeong is a South Korean singer under Brave Entertainment. The sub for Brave Girls on DC gallery (Sort of like Reddit in Korea) has been full of military memes (such as posting the week's schedule in the format of a military report), and men with disposable income who're clueless about fandom culture asking for advice on how to start. So like this for the past month, it has been the case that men clicked on the trending video, fell down the Youtube rabbit hole, and came out the other side as committed fans. Brave Girls being clueless about what slangs the darn kids are using nowadays is also endearing and relatable. These men, who've all served in the military by this age, can appreciate the stories about the their genuine performances and interactions with the military. And while they are receiving attention across all ages and gender, their impact as an older girlgroup has been especially evident for men in their 30s and above. Someone in their 30s and 40s will also have a hard time jumping into Kpop and getting invested in debuting idols who are still teenagers.īrave Girls' meteoric rise to the top has had many interplaying elements behind it, such as their touching story of perseverance in the face of repeated failures. With Kpop's main target audience being the youth, older people and even some former Kpop fans have felt alienated and left out in the everchanging internet/fandom culture and trends surrounding it. Despite Kpop idols being one of the representative images of Korea abroad, idol music has not being representative of the Korean public's preferences for a while now. Although this has been a boon/revival for Trot (a music genre popular with the seniors), this has further compounded the issue by making the youth shun television even more- thus widening the generation gap among entertainment mediums. The result has been the surge of Trot music programs, starting with the highly successful 'Mr. With the youth contributing little to ratings, Korean broadcasters also had no choice but to cater to the interests of older generations. This is a phenomenon seen in many places around the world. Nvee is American.With the advent of Youtube and social media, the youth has been watching less and less television. Every year, the Korean Armed Forces conscripts about 240,000 to 250,000 men for mandatory military service. All able-bodied Korean men must serve 18 to 21 months in the military, depending on the service branch. Sriya is from India and Gabi is Brazilian-German. CJ ENM There is a reason behind such enthusiastic reaction from servicemen. Fatou is from Senegal and Leia is from Brazil. After they left the group, there were no Korean members in the group. Former members Yongheun, Hyeme, and Judy are Korean. Nvee joined the group on December 25, 2022.Ĭurrently, all members of BLACKSWAN are foreigners. Sriya and Gabi joined Blackswan in May 2022. Youngheun and Judy, also part of the original lineup, graduated from the group on July 31, 2022. One of the original members, Hyeme, left the group soon after the group's debut following a fraud scandal. The group debuted with originally 5 members. The youngest member or maknae is Sriya (born Sep 15, 2003). The oldest member is Fatou (born Mar 23, 1995). Their names are Fatou, Gabi, Sriya, Nvee, and Leia. Blackswan is composed of 5 members born between 19.
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